Financials
Unit economics built for fuel-station footfall
Transparent numbers for franchise partners and investors — modelled on real Hass-station traffic, modular CAPEX, and disciplined OPEX.
Avg payback
0 mo
at default assumptions
Gross margin
0%
after COGS, pre-OPEX
Year-1 revenue / kiosk
$0K
illustrative projection
Per kiosk
Unit economics breakdown
What it costs to open one Hass Coffee Express kiosk, and how it earns from day one.
CAPEX — per kiosk
- Kiosk fabrication (3×3m modular)$14,000
- Espresso machine + grinders$7,500
- Refrigeration & prep equipment$3,200
- POS, tablets & menu screens$2,200
- Branding & LED signage$2,700
- Install, utilities & commissioning$1,900
- Contingency (10%)$3,100
- Total CAPEX$34,600
Monthly OPEX
- Site rent / revenue share$620
- Staff (2 baristas, 1 supervisor)$1,270
- Utilities (power, water, internet)$270
- Maintenance & cleaning$140
- Local marketing$190
- Total OPEX (excl. COGS)$2,490
COGS modelled as a % of revenue and tracked separately in the calculator below.
Revenue snapshot
220 cups/d × $1.80 × 30 days
- Monthly revenue
- $11,880
- Gross margin
- 68%
- Net profit / month
- $5,588
- Annualized net
- $67,061
Defaults reflect a mid-traffic Hass-station site. Tune the assumptions in the ROI calculator below.
Interactive
Investment & ROI calculator
Tune the assumptions and watch payback, net profit, and 3-year ROI update live.
Live projection
- Monthly revenue
- $11,880
- Gross profit
- $8,078
- Net profit / month
- $5,588
- Annualized net
- $67,061
- Payback period
- 6.2 mo
- 3-year ROI
- 481%
Network
5-year growth projections
Network-level revenue and rollout pace, plus the East Africa market we're addressing.
5-year network revenue
Annualized revenue at default unit economics × cumulative kiosk count.
Cumulative kiosks deployed
Modular rollout — manufacturing parallelizes after the first batch.
TAM
$140M
East Africa fuel-station coffee
$140,000,000
SAM
$32M
Kenya serviceable market
$32,000,000
SOM
$5M
5-year obtainable
$4,800,000
Resources
Take the numbers with you
Download the full investor deck, kiosk brochure, or talk to the team for a tailored model.
Investor deck
Full deck with market thesis, unit economics, and 5-year plan.
Kiosk brochure
One-pager with kiosk specs, footprint, and equipment list.
Talk to the team
Want a tailored model for a specific corridor or partner network? We'll walk you through it.
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Disclaimer: Figures shown are illustrative projections in USD based on current default assumptions and modular kiosk fabrication costs. They are not guarantees of performance. Actual results vary by site traffic, partner terms, and operating conditions.